The Beginning of the Apprenticeship — We Decided to Document It (Ep 77)
Kelly Jackson introduces Chloe, a recent LSU journalism graduate and former Reveille sports editor, as a recent addition to the Whatchawant team and shining star in a new 12-week Creative Media Apprenticeship they’ll document from day one. They share how they met at Baton Rouge’s Black History Trail unveiling—after Kelly mentioned her D-D Breaux podcast episode—and reflect on the “butterfly effect” of small moments leading to big opportunities. Chloe describes feeling in a liminal post-grad season, eager to create again through podcasting and content, but nervous about vulnerability and delayed gratification. Together they outline the apprenticeship: reviving Kelly’s archived hand-lettering work through a renewed Pinterest strategy, expanding and deepening storytelling and emotional branding, and preparing Chloe to launch her own podcast, including development, refinement, equipment, RSS, and episode planning. The series will deliver two behind-the-scenes episodes weekly, tracking progress from idea to ready-to-launch.
From the Episode:
- " Don't be discouraged sometimes if you say something that felt like the right thing to say, and then it doesn't land, because maybe that wasn't your audience. Maybe you were speaking to the field for someone else to pick up whatever it was you were saying."
- " ...something that I lead with a lot is... You don't know what anybody has going on in their life, like, whatsoever, at any moment in time."
- " And he came in there and was like, 'Ordinary people have extraordinary stories.' And immediately, that's all it took. I changed my major the next day to journalism, and I haven't regretted it since."
- " You just named the conditions of a growth edge. Cause you feel the fear, you lean into it, you know that the challenge is going to be there. You know that there's this element of practicing the discipline of delayed gratification. You know all that stuff, and you're still excited anyway."
Notes and Considerations:
One More Thing:
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Contact:
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Thank you, I love you! Let's bring your dreams to real life!
